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Marketing Lead (Professional, B2B), UA

Marketing Kyiv Full-time Ukraine

Job Description

  • Develop and execute the B2B marketing strategy for the professional coffee segment.
  • Drive the development and positioning of the JDE Professional brand.
  • Ensure alignment with key stakeholders by leading strategic discussions, presenting marketing initiatives, and securing approvals for major campaigns and product launches.
  • Manage and optimize the professional marketing budget, ensuring cost-effective allocation of resources and ROI-driven decision-making.
  • Plan and execute integrated media campaigns, including digital, content, email marketing etc.
  • Lead the planning and execution of brand presence at industry events, trade shows, and other relevant forums.
  • Support go-to-market strategies for new product launches, including messaging, customer communication plans, and internal sales enablement.
  • Build and maintain strong cross-functional relationships.
  • Lead cross-sell initiatives and category development, including crockery and accessory offerings that enhance the coffee experience.
  • Oversee new product development (NPD) for non-coffee categories (milk powder, creamer, and cocoa etc).
  • Coordinate the development and implementation of POSM materials.

Qualifications

  • 3+ years of relevant experience in B2B marketing in FMCG or coffee industry.
  • Track record in business development and channel strategy creation, with a strong commercial mindset.
  • Solid understanding of the B2B customer journey and complex sales cycles in professional channels.
  • Exceptional verbal and written communication skills
  • Demonstrated ability to collaborate effectively with cross-functional teams
  • Analytical and data-driven approach, with a focus on performance metrics, KPIs.
  • Proven ability to build strong, value-adding partnerships
  • Strong passion for brand building.
  • Upper-Intermediate English is required.

Additional Information

  • Competitive salary and comfortable working conditions (hybrid format)
  • Compensations & benefits (including insurance programs and meal allowance)
  • Rewards & recognition program, learning and development in multicultural environment
  • Democratic corporate culture and open management team
  • Opportunity to become expert in coffee&tea

Company Description

JDE Peet’s is the world's leading pure-play coffee and tea company, with local roots dating back to 1753, and is headquartered in the Netherlands. We unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona.

What’s it like to work at JDE Peet’s?

We are people united by the power and possibility of tea and coffee. At JDE Peet’s, we thrive on the freedom to pursue opportunities, provoking new ideas to make an impact at scale. Our ambition is simple – JDE Peet's: unleashing the possibilities of coffee and tea.

We bring action to our intentions, following through on what was agreed, always pushing things forward. We offer our people a range of learning and development programmes to support their personal growth. We’ve worked hard to build an open, collaborative environment where you can approach anyone and be heard.

At JDE Peet's, we believe it’s amazing what can happen over a cup of coffee or tea.

Apply to unleash a cup of amazing for your career. Find out more at http://careers.jdepeets.com

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