Key Account Manager

Sales Bruxelles Full-time Belgium

Job Description

You want to be in the driving seat and to create impact. You want to work with a multi-cultural team where diversity is valued for what it brings – divergence of opinions that makes our life and business richer. You want to create amazing coffee moments for consumers, shoppers and build strong plans with retailers through brands like Douwe Egberts, Jacqmotte, L’Or or Senseo. Then this job is for you.

We’re looking for a Key Account Manager for a non top 3 retail customer and wholesalers. You'll be part of our Sales team based in Brussels and will report directly to the National Account Manager.

Main responsabilities:

  • As a Key Account Manager you are the point-of-contact between de client and JDE Peet's, managing & establishing a good relationship with the customer to work together on the growth of the category. 
  • You close contracts with the customers by negotiating trade terms, trade funding and growth initiatives according to the JDE Peet's strategy on the hot beverage category
  • You are responsible for deal implementation and constant evaluation to further improve and adapt in an agile way.
  • You develop and deliver the CBP (customer business plan) and work out a joint customer business plan
  • You develop and execute optimal promotional programs based on the national marketing & sales plans; manage promotional investments
  • You work in close collaboration with the Category/Customer Development Specialists and the shopper activation managers for the category input and the banner/channel plan
  • You manage the customer P&L
  • You provide clear objectives and deliverables for the field team
  • You provide customer and banner understanding on the hot beverage category to the entire business.


Working at JDE Peet’s is hands-on, giving you an opportunity to leave your mark. You will be working in the world’s largest pure-play coffee company, this comes with taking ownership, being growth oriented, having an entrepreneurial mindset & being accountable!

For this role we’re looking for someone who has the following skills and experience:

  • You have a bachelor or master degree.
  • You have a track record in FMCG, as commercial Key Account Manager, with valid experience with central buying service.
  • Experience with finance, field sales or in category management is a plus; 
  • You are strong in creating connections, both with your customers as with your internal colleagues. You have a positive mindset seeking for what is possible.
  • You excel in planning and organization and get energy out of it.
  • You have a passion to dive into the performance of your customer, analysing the different business drivers and to adapt the plan for future proof growth.
  • Excellent negotiation and influencing skills.
  • Fluency in Dutch, French & English

Additional Information

What’s it like to work at JDE Peet’s?
We are people united by the power and possibility of tea and coffee. At JDE Peet’s, we thrive on the freedom to pursue opportunities, provoking new ideas to make an impact at scale. Our ambition is simple – JDE Peet's: unleashing the possibilities of coffee and tea.

At JDE Peet's, we believe it’s amazing what can happen over a cup of coffee or tea. We also believe that a diverse and inclusive culture enables us to serve every coffee and tea lover in the best possible way. No matter who you are, where you come from, how you live your life, you can fulfil your ambitions and contribute to our success. When you grow, we grow, and coffee & tea grows.

At JDE Peet's we offer a competitive compensation & benefits package, for this role this includes a company car that is friendly for the environment, a bonus opportunity, 33 days of holidays, eco and meal vouchers… We value meeting colleagues in the office and we enjoy our focus time when working from home: we support you in getting the right ergonomic material to work from home efficiently and even offer the option to take a ‘workation’!

What’s next?
After receiving your application we will do our utmost to give you quick feedback. Part of the recruitment procedure will be an online assessment, followed by interviews and a business case.

#unleashyourpossibility #acupofamazing #LI-Hybrid